Hi, I’m Margot Ellis, Founder and CEO of Bondi Boutique.

Fashion has always been more than just clothing to me — it’s a way to express confidence, mood and joy. From a young age, I loved styling outfits for friends and finding pieces that made women feel beautiful in their own skin.

In 2017, I turned that lifelong passion into Melbourne Bloom — a small collection of effortless, feminine pieces inspired by the relaxed coastal lifestyle of Bondi Beach. What started as a simple idea has grown into a community of women who value comfort, confidence and timeless style.

Every piece we create is designed to flatter real women — soft fabrics, easy fits, and silhouettes that move with you through every season of life.

Whether you’re dressing for brunch, the beach, or just everyday life, I hope our collections help you feel as beautiful and effortless as the Bondi breeze.

With love,
Margot Ellis